Hugh Gurin
Copywriting. Content. Creative Direction. San Francisco, California, United States
Download ResumeUnless you make alarm clocks or high-test liquor, your audience did not wake up this morning thinking about you or the wonderful things you make, sell or do.
They’re thinking about the wonderful things they could make, sell or do.
So, thanks for looking at my work.
Hopefully it will get you thinking about all the wonderful things we could make, sell or do.
Experience
Principal
Hugh Gurin, Copywriter
December 2015 – Present • San Francisco, CA
Copywriting and creative direction for the discerning gentleman, lady or global corporation. Experienced in sports, food and beverage, tech, healthcare, gaming, education, aerospace, and a few things too weird to mention. TV, interactive, radio, print, OOH, direct, social—if it sells, I make it sell harder.
Copy Director
WHM Creative
March 2015 – November 2015 • San Francisco, CA
- Direct creative strategy and execution on multiple accounts
- Partner with Account teams to manage major clients
- Actively participate in new business pitches
- Estimate creative projects
- Develop leadership skills through mentoring and training
- Qualify, prioritize and delegate workloads
- Mentor junior writers – managing their performance and career development
- Own small, medium and large projects
Associate Creative Director - Copy
Hub Strategy
October, 2013 – April, 2015 • San Francisco, CA
- Direct creative strategy and execution on multiple accounts
- Partner with Account teams to manage major clients
- Actively participate in new business pitches
- Estimate creative projects
- Develop leadership skills through mentoring and training
- Qualify, prioritize and delegate workloads
- Mentor junior writers and designers – managing their performance and career development
- Own small, medium and large projects
Creative Director
Crushpath
June, 2013 – September, 2013 • San Francisco, CA
- Direct creative strategy and execution on multiple accounts
- Partner with Account teams to manage major clients
- Actively participate in new business pitches
- Estimate creative projects
- Develop leadership skills through mentoring and training
- Qualify, prioritize and delegate workloads
- Mentor junior writers and designers – managing their performance and career development
- Own small, medium and large projects
Associate Creative Director - Copy
Mortar
October, 2005 – May, 2013 • San Francisco, CA
- Direct creative strategy and execution on multiple accounts
- Partner with Account and Planning teams to manage major clients
- Actively participate in new business pitches
- Estimate creative projects
- Develop leadership skills through mentoring and training
- Qualify, prioritize and delegate workloads for junior teams
- Mentor junior writers and designers – managing their performance and career development
- Own small, medium and large projects
Senior Copywriter
TMP Worldwide
October, 2001 – October, 2005 • San Francisco, CA
- Own small, medium and large projects
- Partner with Account teams to manage major clients
- Actively participate in new business pitches
- Estimate creative projects
- Mentor junior writers and designers
- Agency “Unsung Hero” Award – 2004
Principal
Hugh Gurin - Copywriter
April 2001 – October 2001 • San Francisco, CA
Freelance creative direction and copywriting.
Creative Director
JWT Specialized Communications
August, 1999 – April, 2001 • San Francisco, CA
- Direct creative strategy and execution on multiple accounts
- Partner with Account and Planning teams to manage major clients
- Actively participate in new business pitches
- Estimate creative projects
- Develop leadership skills through mentoring and training
- Qualify, prioritize and delegate workloads for junior teams
- Mentor junior writers and designers – managing their performance and career development
- Own small, medium and large projects
- Agency “Extra Mile” award – 2001
Senior Copywriter
Austin Knight
January, 1997 – August, 1999 • Sausalito, CA
- Own small, medium and large projects
- Partner with Account teams to manage major clients
- Actively participate in new business pitches
- Estimate creative projects
- Mentor junior writers and designers
Senior Copywriter
Macy's California
January, 1993 – January, 1997 • San Francisco, CA
- Direct creative strategy and execution on multiple lines of business
- Estimate creative projects
- Develop leadership skills through mentoring and training
- Qualify, prioritize and delegate workloads for junior teams
- Mentor junior writers and designers – managing their performance and career development
- Own small, medium and large projects
Education
University of West Florida
BA, Communication Arts
August, 1984 – August, 1990 • Pensacola, FL
Awards
2016
Select (4x), Graphis Advertising Annual
2015
Bronze, CLIO Sports (OOH, Station Takeover.) [link]
2015
ADchievement Award, National Sports Forum
2015
Finalist, Automotive, One Show
2015
Bronze (2x), Telly (Nimble Storage – “Ned & Edna”) [link]
2015
Merit, Graphis Advertising Annual
Multiple
Addy, Ad Club of San Francisco
2014
Bronze, Telly (Blue Shield of California – “Clown”) [link]
2014
Bronze (2x), Telly (Blue Shield of California – “Prodigy”) [link]
2001-2
Best of Show, Employment Management Association (United States Naval Reserve – “Worth Defending” PSA 0:60)
2017
Silver, AIVA Davey Awards
Clients
Boeing Blue Shield of California Boyd Gaming Brad Benson Hyundai Cisco Systems Dropcam Eat24 Fretlight Guitars Golden Gate University HP Isilon Systems Macy's Marin Community Foundation LinkedIn National Aquarium Nimble Storage Northrop-Grumman Oakland Athletics Reno-Sparks CVA Rydex Investments San Francisco AIDS Foundation San Francisco 49ers St. Mary's Medical Center smartUSA University of San Francisco USNR Western Union
Skills
Copywriting Creative Direction MS Office iWork Radio Production Broadcast Production Interactive Production Content