Oakland Athletics – “Green-Collar Baseball”
In-stadium board. ACD-Copy/CW: Hugh Gurin. ACD/Art Director: Jason Rothman.
“Tunnels of Greatness” 0:30
CD/Director – DJ O’Neil
ACD – Hugh Gurin, Jason Rothman
CW – Patty Jordan, Hugh Gurin
AD/Hot Dog Guy – Jason Rothman
"#Winning" 0:30
CD/Director – DJ O’Neil
ACD – Hugh Gurin, Jason Rothman
CW – Patty Jordan, Hugh Gurin
AD – Jason Rothman
“Holding Him On” 0:30
CD/Director – DJ O’Neil
ACD – Hugh Gurin, Jason Rothman
CW – Chris Elzinga, Patty Jordan, Hugh Gurin
AD – Jason Rothman
Description
“Green Collar Baseball” describes the scrappy, find-a-way-to-win Oakland Athletics perfectly. I wish I had come up with the tagline. I did, however, come up with, (or creative direct,) everything you see here. Had a blast doing it, too.
Silver Addy 2015
National Sports Forum ADchievement Awards 2015 – Television Campaign
Silver Telly 2015 – “Tunnels of Greatness," "#Winning” – Use of Humor Category
Bronze Telly 2015 – “Tunnels of Greatness," "#Winning” – Sports Category
Bronze Telly 2015 – Business To Consumer Campaign
Role
ACD-Copy, Copywriter
For
Oakland Athletics/Hub Strategy, San Francisco.
Date
2014
Type
Outdoor, Broadcast.