Blue Shield of California - "For Care, Not Profit."
“Clown” 0:30
CD/Director: DJ O’Neil
ACD/CW: Hugh Gurin
Clown: Sal Calanni
“Child Prodigy” 0:30
CD/Director: DJ O’Neil
ACD/CW: Hugh Gurin
Description
We were actually handed this campaign by the client’s old agency, but had a lot of fun with it. The idea is that a not-for-profit healthcare provider might be less evil than the alternatives, but let’s face it – that’s just not that believable. Hence the higher humor quotient.
Role
ACD-Copy, CW
For
Blue Shield of California/Hub Strategy, San Francisco
Date
2014
Type
Broadcast