Fretlight Guitars – “You’re Going To Love Practicing.”

“Divorce” – print. Copy: Hugh Gurin Art Direction: David Myatt

“Golf Pants” – print. Copy: Hugh Gurin Art Direction: David Myatt

“Little Blue Pill” – print. Copy: Hugh Gurin Art Direction: David Myatt

“Bride” – print. Copy: Hugh Gurin Art Direction: David Myatt

“Kitchen Sink” – print. Copy: Hugh Gurin Art Direction: David Myatt

“Overgrown” – print. Copy: Hugh Gurin Art Direction: David Myatt

Description

Fretlight makes guitars with a special neck that lights up to show the player where the notes s/he’s supposed to be playing are. An accomplished player wouldn’t be caught dead with one, but your 45 Year-Old Guy Who Used To Play But Life Got In The Way? I (er, um, I mean “they”) absolutely love it. It’s a really cool product.

Role

ACD-Copy, CW.

For

Fretlight Guitars/Mortar, San Francisco.

Date

2011

Type

Spec print.