Fretlight Guitars – “You’re Going To Love Practicing.”
“Divorce” – print.
Copy: Hugh Gurin
Art Direction: David Myatt
“Golf Pants” – print.
Copy: Hugh Gurin
Art Direction: David Myatt
“Little Blue Pill” – print.
Copy: Hugh Gurin
Art Direction: David Myatt
“Bride” – print.
Copy: Hugh Gurin
Art Direction: David Myatt
“Kitchen Sink” – print.
Copy: Hugh Gurin
Art Direction: David Myatt
“Overgrown” – print.
Copy: Hugh Gurin
Art Direction: David Myatt
Description
Fretlight makes guitars with a special neck that lights up to show the player where the notes s/he’s supposed to be playing are. An accomplished player wouldn’t be caught dead with one, but your 45 Year-Old Guy Who Used To Play But Life Got In The Way? I (er, um, I mean “they”) absolutely love it. It’s a really cool product.
Role
ACD-Copy, CW.
For
Fretlight Guitars/Mortar, San Francisco.
Date
2011
Type
Spec print.