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Oakland Athletics - "Rooted In Oakland" 2017 Campaign

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“Off-Field Routine” 0:30
Copywriting: Hugh Gurin
Art Direction: Jason Rothman CD/Director: DJ O’Neil

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“Elephant Country” 0:30
Copywriting: Hugh Gurin
Art Direction: Jason Rothman
Edit: Steve Tenaglia
CD/Director: DJ O’Neil

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@MLB @IntentionalTalk interviews A’s 3b Ryon Healy (@rchealy25) and gives some love to his acting skills in “Elephant Country.” He shares the love with the crew. Thanks, Ryon!

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“Fireworks Night” 0:30
Copywriting: Hugh Gurin
Art Direction: Jason Rothman
Edit: Steve Tenaglia
CD/Director: DJ O’Neil

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"Fireworks Night – Director’s Cut " 0:35
Copywriting: Hugh Gurin
Art Direction: Jason Rothman
Edit: Steve Tenaglia
CD/Director: DJ O’Neil

Transit.
Copy: Hugh Gurin. Art Direction: Jason Rothman

Transit.
Copy: Hugh Gurin. Art Direction: Jason Rothman

Description

The Oakland Athletics' 2017 campaign features a new tagline: "Rooted In Oakland," which meant we got to get out of the ballpark and shoot on locations around The Town.