6X6 Naming
Description
I helped name the shiny new mall revitalizing San Francisco’s long-blighted Sixth-Street Corridor.
It took no small amount of testicular fortitude on the client’s part to come out and say: “C’mon down to Sixth and Market! You probably won’t die!”… but word on the street has been quite positive:
http://sfist.com/2016/09/20/new_mid-market_shopping_mall_decide.php
Developer: Cypress Equities
Leasing Agent: Cushman Wakefield
Agency: The Savage Bureau, San Francisco
Copy: Derick Daily, Hugh Gurin
Design: Matthew Davis
Account/Planning: Erik Altman
Role
Copywriter
For
Cypress Equities, Cushman Wakefield, The Savage Bureau, San Francisco
Date
Summer, 2016
Type
Naming