Wonder Workshop is the maker of Dash and Dot, robots that teach kids to code while they play. They faced low awareness in the marketplace—with increasing pressure from competitors. Hub San Francisco helped them refine their messaging strategy, and I helped Hub develop an integrated campaign across television, radio and digital.
The campaign was enormously successful, with a 52% lift in site visits over the previous year’s campaign, a 43% lift in direct sales on their site and a 185% lift in overall sales.
These memes probably don’t account for ALL those fancy numbers…but I hope they helped.