Salesforce Essentials - "Road Trip"

Print

Guerilla/Tradeshow

Collateral: Direct Mail

Outdoor: Transit shelter

Facebook

Road trip-themed Spotify playlist

Sample landing page

User guide

Collateral: Travel-themed bumper stickers

Collateral: T-shirt

Collateral: Vintage cooler giveaway

Description

Integrated campaign for Salesforce.
In which spokescritters Astro and Codey take a road trip to show small business owners how Salesforce Essentials can help them get into the proverbial fast lane.

AGENCY: BarrettSF
CREATIVE DIRECTOR: Jamie Barrett
ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Brad Kayal
COPYWRITER: Hugh Gurin
ACCOUNT DIRECTION: Molly Warner, Patrick Kelly

Role

Copywriter

For

BarrettSF, Salesforce

Date

2018

Type

Integrated Campaign