- ROLE

Copywriter

- FOR

Cypress Equities, Cushman Wakefield, The Savage Bureau, San Francisco

- DATE

Summer, 2016

- TYPE

Naming

- URL

http://www.6x6sf.com/

I helped name the shiny new mall revitalizing San Francisco’s long-blighted Sixth-Street Corridor.
It took no small amount of testicular fortitude on the client’s part to come out and say: “C’mon down to Sixth and Market! You probably won’t die!”… but word on the street has been quite positive:

http://sfist.com/2016/09/20/new_mid-market_shopping_mall_decide.php

http://www.sfchronicle.com/bayarea/article/Huge-Market-Street-retail-mall-still-needs-tenants-9228597.php?t=6a8cd60b0f&cmpid=twitter-premium

http://www.6x6sf.com/

Developer: Cypress Equities
Leasing Agent: Cushman Wakefield
Agency: The Savage Bureau, San Francisco
Copy: Derick Daily, Hugh Gurin
Design: Matthew Davis
Account/Planning: Erik Altman