Hugh Gurin, Copywriter


Here's what I do:


"Nobody loves me but my mother, and she could be lying, too."

- B.B. King


No one on earth – not even your mom – woke up this morning hoping to see your ad.


That's why I don't help you tell people how great you are.

I help you tell people how great they could be, if they had you.


I help you tell that story at any scale, from Super Bowl ads to the tiny disclaimer type hiding below the fold.


I help you tell that story in any medium: TV, radio, digital, print, outdoor, guerrilla, pre-game, in-game, and more.


I've told these stories for clients in sports, technology, healthcare, fintech, gaming, food and beverage, fashion, higher education, aerospace, B2B, B2C, direct, recruitment, and a few things too weird to mention.


If you’ve never advertised before, I’ll make the process efficient, transparent, and fun.


If advertising is all you do, I can help you win your next pitch, douse your next brushfire or just freshen things up. Lightning-fast. With zero drama.


* Broadcast

  • * Digital
  • * Out-of-home
  • * Print
  • * Social
  • * Guerilla/Experiential
  • * Pitch decks
  • * Mission/Vision/Values statements

* Brand guidelines



SELECTED CLIENTS

SHINY THINGS