- ROLE

ACD-Copy, CW

- FOR

Blue Shield of California/Hub Strategy, San Francisco

- DATE

2014

- TYPE

Broadcast

We were actually handed this campaign by the client’s old agency, but had a lot of fun with it. The idea is that a not-for-profit healthcare provider might be less evil than the alternatives, but let’s face it – that’s just not that believable. Hence the higher humor quotient.