- ROLE
Copywriter, Director
- FOR
Blüm Oakland/TerraTech
- DATE
2017
- TYPE
Integrated campaign
Every cannabis dispensary in California has ridiculously good products. So, other than continually cutting your prices, how do you stand out? With better humans. Presenting Good Weed, Better People.
Don’t forget to share.
“What’s Good #1”
Writer/Director: Hugh Gurin
Producer: Teresa Starkey
DP: Quentin Ventura
Videography/Sound: Colin Hoefle
Edit: Steve Tenaglia
“Cannabis Superpower”
Writer/Director: Hugh Gurin
Producer: Teresa Starkey
DP: Quentin Ventura
Videography/Sound: Colin Hoefle
Edit: Steve Tenaglia
“Cannabis Not-So-Superpower"
Writer/Director: Hugh Gurin
Producer: Teresa Starkey
DP: Quentin Ventura
Videography/Sound: Colin Hoefle
Edit: Steve Tenaglia
“What’s Good #2”
Writer/Director: Hugh Gurin
Producer: Teresa Starkey
DP: Quentin Ventura
Videography/Sound: Colin Hoefle
Edit: Steve Tenaglia
Print & Outdoor
Blüm also has locations in Reno and Las Vegas. Here’s a few print, digital and outdoor pieces celebrating Christmas, Burning Man, and the best decision it’s possible to make in Las Vegas at 3AM.
/background(fff)/1920x2407.jpeg?auto=webp)
“Put The Bikes Together, First.”
Copy: Hugh Gurin
Art Direction: Teresa Starkey
/background(fff)/1920x1483.jpeg?auto=webp)
“Burn Your Art / Burning Man”
Copy: Hugh Gurin
Art Direction: Teresa Starkey
/background(fff)/1920x760.jpeg?auto=webp)
“Best 3AM Decision In Las Vegas History”
Copy: Hugh Gurin
Art Direction: Teresa Starkey