About the only good thing you can say about cancer is, "At least it's not colorectal cancer." That's the one you really don't want. CRC is the #2 cause of cancer death in the U.S., and by 2030 it's expected to be #1. Fight CRC! are "relentless champions of hope…laser-focused on giving patients more time…by sharing accurate information, supporting research, and advocating for policies that create systemic change."
That's a mission worth fighting for. I'm honored they asked me to show up to the rumble.
Agency: Fried Design
Client: Fight CRC!
CD: Josh Sullivan
AD: Corey Reifinger
Copywriter: Hugh Gurin
Public advocacy
Healthcare
OOH
Digital