About the only good thing you can say about cancer is, "At least it's not colorectal cancer." That's the one you really don't want. CRC is the #2 cause of cancer death in the U.S., and by 2030 it's expected to be #1. Fight CRC! are "relentless champions of hope…laser-focused on giving patients more time…by sharing accurate information, supporting research, and advocating for policies that create systemic change." That's worth fighting for. I'm honored they asked me to show up to the rumble.

Agency: Fried Design

Client: Fight CRC!

CD: Josh Sullivan

AD: Corey Reifinger

Copywriter: Hugh Gurin