Hugh Gurin, Copywriter

Fretlight Guitars – “You’re Going To Love Practicing.”

- ROLE

ACD-Copy, CW.


- FOR

Fretlight Guitars/Mortar, San Francisco.


- DATE

2011


- TYPE

Spec print.


Fretlight makes guitars with a special neck that lights up to show the player where the notes s/he’s supposed to be playing are. An accomplished player wouldn’t be caught dead with one, but your 45 Year-Old Guy Who Used To Play But Life Got In The Way? I (er, um, I mean “they”) absolutely love it. It’s a really cool product.

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