Insurance runs.

Baseball has more in common with finance than you think. Both involve risk, and both work better when you’ve got experience on your side. (Plus, all the butt slaps. So many butt slaps.)

We partnered up with the Boston Red Sox to show MassMutual’s channel partners how veteran savvy makes it easier to help clients find financial well-being.

We also invented the word "Diversatility," which you may now feel free to use.

You’re welcome.

Agency: 4040 Boston

CD: John Trotter

Copywriter: Hugh Gurin