Hugh Gurin, Copywriter

My advice? Hire an otter.

Monterey Bay Aquarium – “Share The Love.”

ROLE:

ACD, Copywriter


MEDIUM:

Transit, Out-Of-Home


PRESS:

SF Egotist


If you learn nothing else from me, learn this: Otters are advertising’s ultimate cheat code. People frickin' love otters. I don’t care if you sell hemorrhoid medicine or cloud-native security solutions, put an otter in your ad. Could they sell ice to Icelanders? Probably. Will they get you a ridiculous amount of attention? Definitely. I mean, look at them.

“Pet Otter” Out-Of-Home


Copy: Hugh Gurin

Art Direction: Jason Rothman

Agency: Hub San Francisco

"Tentacles” Out-Of-Home


Copy: Hugh Gurin

Art Direction: Jason Rothman

Agency: Hub San Francisco


“Spineless” Out-Of-Home


Copy: Hugh Gurin

Art Direction: Jason Rothman

Agency: Hub San Francisco

Transit


Copy: Linda Birkenstock, Hugh Gurin  

Art Direction: Jason Rothman

Agency: Hub San Francisco