My advice? Hire an otter.
My advice? Hire an otter.
If you learn nothing else from me, learn this: Otters are advertising’s ultimate cheat code. People frickin' love otters. I don’t care if you sell hemorrhoid medicine or cloud-native security solutions, put an otter in your ad. Could they sell ice to Icelanders? Probably. Will they get you a ridiculous amount of attention? Definitely. I mean, look at them.
“Pet Otter” Out-Of-Home
Copy: Hugh Gurin
Art Direction: Jason Rothman
Agency: Hub San Francisco
"Tentacles” Out-Of-Home
Copy: Hugh Gurin
Art Direction: Jason Rothman
Agency: Hub San Francisco
“Spineless” Out-Of-Home
Copy: Hugh Gurin
Art Direction: Jason Rothman
Agency: Hub San Francisco
Transit
Copy: Linda Birkenstock, Hugh Gurin
Art Direction: Jason Rothman
Agency: Hub San Francisco