Hugh Gurin Creative

My advice? Hire an otter.

Monterey Bay Aquarium – “Share The Love.”

Otters are attention whores.


If you learn nothing else from your visit to my site, learn this: Otters can sell anything. I don’t care if you’re hawking soft soap, diet drugs or off-road tires, get yourself an otter. I mean, just look at them.





Medium: Out-of-home, transit

Category: Attractions, Tourism, Recreation

“Pet Otter” Out-Of-Home


Copy: Hugh Gurin

Art Direction: Jason Rothman

Agency: Hub San Francisco

"Tentacles” Out-Of-Home


Copy: Hugh Gurin

Art Direction: Jason Rothman

Agency: Hub San Francisco


“Spineless” Out-Of-Home


Copy: Hugh Gurin

Art Direction: Jason Rothman

Agency: Hub San Francisco

Transit


Copy: Linda Birkenstock, Hugh Gurin  

Art Direction: Jason Rothman

Agency: Hub San Francisco