Hugh Gurin, Copywriter

Nimble Storage - "Golden Years"

- ROLE

ACD, Copy


- FOR

Nimble Storage/Hub San Francisco


- DATE

2014/2015


- TYPE

Online video, OOH, transit.


- URL

https://www.nimblestorage.com/blog/ned-and-edna-have-company/


Digital storage is a beast. According to IDC and EMC, the digital universe will amount to over 5,200GB of storage per person on the planet by 2020. Nimble’s Adaptive Flash solutions help large organizations manage that mess without going broke or insane. To publicize the need for a new approach, we introduced the world to Ned and Edna – a kindly pair of HDD servers who are just about ready for the shuffleboard-and-4:30-buffet -circuit.

2015 Telly Award Winner

Promotional video.
Art Direction: Jason Rothman Animation/VFX: Argaman Creative

Out-Of-Home. Copy: Hugh Gurin. Art Direction: Jason Rothman.

Out-Of-Home. Copy: Hugh Gurin. Art Direction: Jason Rothman.

Out-Of-Home. Copy: Hugh Gurin. Art Direction: Jason Rothman.

Out-Of-Home. Copy: Hugh Gurin. Art Direction: Jason Rothman.

“Mary & Harry” – the 2015 follow-up to “Golden Years.”
Copy: Hugh Gurin. Art Direction: Jason Rothman. VFX: Argaman Creative.