Hugh Gurin, Copywriter

Salesforce Essentials – “Road Trip”

Integrated campaign

- ROLE

Copywriter


- FOR

BarrettSF, Salesforce


- TYPE

Integrated Campaign


In which spokescritters Astro and Codey take a road trip to show small business owners how Salesforce Essentials can help them get into the proverbial fast lane.





Print


AGENCY: BarrettSF

CREATIVE DIRECTOR: Jamie Barrett

ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Brad Kayal

COPYWRITER: Hugh Gurin

ACCOUNT DIRECTION: Molly Warner, Patrick Kelly

Guerilla/Tradeshow


AGENCY: BarrettSF

CREATIVE DIRECTOR: Jamie Barrett

ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Brad Kayal

COPYWRITER: Hugh Gurin

ACCOUNT DIRECTION: Molly Warner, Patrick Kelly

Direct mail


AGENCY: BarrettSF

CREATIVE DIRECTOR: Jamie Barrett

ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Brad Kayal

COPYWRITER: Hugh Gurin

ACCOUNT DIRECTION: Molly Warner, Patrick Kelly

Transit shelter


AGENCY: BarrettSF

CREATIVE DIRECTOR: Jamie Barrett

ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Brad Kayal

COPYWRITER: Hugh Gurin

ACCOUNT DIRECTION: Molly Warner, Patrick Kelly

Facebook


AGENCY: BarrettSF

CREATIVE DIRECTOR: Jamie Barrett

ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Brad Kayal

COPYWRITER: Hugh Gurin

ACCOUNT DIRECTION: Molly Warner, Patrick Kelly

Road trip-themed Spotify playlist


AGENCY: BarrettSF

CREATIVE DIRECTOR: Jamie Barrett

ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Brad Kayal

COPYWRITER: Hugh Gurin

ACCOUNT DIRECTION: Molly Warner, Patrick Kelly

Sample landing page


AGENCY: BarrettSF

CREATIVE DIRECTOR: Jamie Barrett

ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Brad Kayal

COPYWRITER: Hugh Gurin

ACCOUNT DIRECTION: Molly Warner, Patrick Kelly

User guide


AGENCY: BarrettSF

CREATIVE DIRECTOR: Jamie Barrett

ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Brad Kayal

COPYWRITER: Hugh Gurin

ACCOUNT DIRECTION: Molly Warner, Patrick Kelly

Travel-themed bumper stickers


AGENCY: BarrettSF

CREATIVE DIRECTOR: Jamie Barrett

ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Brad Kayal

COPYWRITER: Hugh Gurin

ACCOUNT DIRECTION: Molly Warner, Patrick Kelly

T-shirt


AGENCY: BarrettSF

CREATIVE DIRECTOR: Jamie Barrett

ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Brad Kayal

COPYWRITER: Hugh Gurin

ACCOUNT DIRECTION: Molly Warner, Patrick Kelly

Vintage cooler giveaway


AGENCY: BarrettSF

CREATIVE DIRECTOR: Jamie Barrett

ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Brad Kayal

COPYWRITER: Hugh Gurin

ACCOUNT DIRECTION: Molly Warner, Patrick Kelly