- ROLE

Creative director, copywriter.

- FOR

Self-promotion

- TYPE

Collateral, DM

Every holiday season, vendors bombard their clients with gifts of food and booze. And every holiday season, the recipients look at those gifts, wonder who they came from, and decide, “Who the hell cares; ooh, look—tequila and expensive cheese!”

With the help of a deceptively strong mall Santa, I’ve been able to go in more memorable, less fattening directions.