Hugh Gurin, Copywriter

Westport Power Systems – “Here And Now.”

- ROLE

ACD-Copy, CW, IA.


- FOR

Westport Power Systems/Mortar, San Francisco.


- DATE

2013


- TYPE

Website, print, brand guidelines.


- URL

www.westport.com


Vancouver’s Westport Power Systems converts diesel engines to run on natural gas. We gave them a top-to-bottom brand update including a website, brand video, print, collateral…and more stuff I probably forgot.

“Tater Tots” – Print.
Copy: Hugh Gurin
Art Direction: David Myatt

“Right Now” – Print.
Copy: Hugh Gurin, Tim Spry
Art Direction: David Myatt

“Tracks” – Print.
Copy: Hugh Gurin
Art Direction: David Myatt

Website. I wrote all the top-level stuff, and had far more than usual to do with the IA.
Copy: Hugh Gurin
Art Direction: David Myatt
UX/UI – Jojo Cheung, Hugh Gurin
Interactive AD: Nicolas Owens

Brand Book Detail.
Copy: Hugh Gurin
Art Direction: David Myatt

Brand video.
Copy: Hugh Gurin
AD/Edit: David Myatt, Nicolas Owens